The Netherlands, 2005
Visual Identity, Art Direction
The custom-made textile rugs of Dutch manufacturing company Longbarn ooze luxury and detail. From their production facility in Lichtenvoorde, the eastern part of the Netherlands, the artisans of Longbarn create exclusive amounts of rugs, working high quality and innovative materials into refined design patterns.
INAMATT supported the Longbarn Company in developing the concept of their identity, helping to shape their name, the concept of their visual representation, and the strategy for presentation. The photography of the textile ware was centrepiece of our attention. For several of the Longbarn collections, INAMATT has been involved in developing the rich colour and texture schemes.
Photography by Arjan Benning