Food Fetish Federation

Arnhem The Netherlands, 2013
Visual Identity

The main theme of the 2013 edition of the Arnhem Fashion Biennial was ‘fetish’. This year also marked the launch of the Food Fetish Federation, an organization dedicated to the food obsession of its founders: Eva de Winkel and Betsie van Brummelen. INAMATT helped shape the brand of the FFF, designing its logo and overall visual identity. Food obsessions, fetish related visuals, tension and passion are all captured in the hand painted design and artwork that prove to be a feast for lustful eyes. For the occasion of the FFF launch, INAMATT designed a kitchen-on-wheels that allured the visitors with tantalizing and tempting delicacies.