Sissy Boy Eindhoven
Eindhoven The Netherlands, 2014
Dutch retailer Sissy Boy, has several stores across The Netherlands. These stores serve as small warehouses, where, besides the fashion items of the namesake brand Sissy Boy, clothing, stationary, home decoration objects and skincare produce is sold of the likes of a.o. American Vintage, Mini Rodini, Gsus and Converse.
For all stores INAMATT created an interior design that is product supporting and clear with an accent on the flow of movement. These modular designs are very detailed, while leaving space for visitors to wander and explore the different brands and wares. Clarity without strictness was achieved by playing with highly contrasting materials like painted metals and pale wood and fresh shiny tiles.
For the Eindhoven location, INAMATT dealt with a space with very strong physical characteristics and chose to place a loose architectural frame within it. This autonomous structure does leave the outside visible, so that original details of the space are not concealed, but do not hinder the functionality of the design. Both the interior design as the quality of the surrounding architecture keep their integrity through this procedure.
Photography by Rein Janssen