Amsterdam The Netherlands, 2010
Interior design, Art Direction & Visual Identity, Product design
The Options! Store, located in the centre of Amsterdam and part of Hotel The Exchange is a contemporary department store where all products relate to fashion. INAMATT developed the visual identity for packaging and merchandise articles that are sold at Options! and assisted in curating the shops assortment. The furniture collection designed by INAMATT, including a series of pillows, a sofa, a set of lamps and stationary items provide valuable memories of this special Hotel that can be taken home. Options! now operates as a pop-up shop and webshop.
Photography by Arjan Benning, Inga Powilleit, Mirjam Bleeker and Rein Janssen